The Idea Edge

ISBN 10: 1576810194 / ISBN 13: 9781576810194
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Synopsis: This book provides new application tools for stimulating creativity in the workplace. Unlike other books on this topic, the Idea Edge takes you beyond the theory of creativity by providing team leaders and managers specific tools and techniques to support and practice creative thinking within their organizations. The book is intended to turbo-charge traditional continuous improvement activities and increase a team's ability to develop breakthrough ideas when solving problems, improving processes, developing new products, and creating strategic plans. It's elements heighten traditional brainstorming methods by breaking people's routine patterns of thinking and surfacing their creative potential. The steps covered are powerful, but practical, and inspire teams by evolving their skills and contribution to organizational success. The Idea Edge highlights include: I: The Creativity Tools-describing the seven tools for generating ideas; II: The Idea Selection Tools-explaining how to select the most promising ideas generated; and III: Putting the Tools to Work-describing how to apply both the creativity and idea selection tools for achieving business excellence. Also provided are numerous examples; tips on how to lead and facilitate teams; and guidance on how to sustain an organizational culture that encourages and nurtures creative thinking.

About the Author: Bob King is co-founder, chairman, and CEO of GOAL/QPC. In the early 1980's, he was first to launch a regional Deming users group. In the late 1980's, he led the research of advanced Japanese quality methods. He was the first to publish books in English on Quality Function Deployment and Hoshin Planning. He led the adoption of these methods at many U.S. organizations including Ford, Intel, Procter & Gamble, Hewlett-Packard, IBM, Bethesda Hospital, General Motors, Motorola, Harvard University and many others. King has written three books which include Idea Edge, Better Designs in Half the Time, and Hoshin Planning: The Developmental Approach. He also publishes a quarterly peer-reviewed journal, Journal of Innovative Management, which is designed for experienced practitioners of quality management and continuous improvement systems.

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Title: The Idea Edge
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Bob King
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