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Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Powerful Marketing Stra

Musgrave, Paul Francis

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ISBN 10: 0978127765 / ISBN 13: 9780978127763
Published by April Avenue Media, 2008
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP86034320

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Bibliographic Details

Title: Indispensable Marketing Strategies - How to ...

Publisher: April Avenue Media

Publication Date: 2008

Book Condition:Good

Edition: 2nd.

About this title

Synopsis:

The principles of strategic marketing can help your business compete with rivals, satisfy customers, and increase profits. Indispensable Marketing Strategies explains how, with the help of over 90 diagrams, illustrations, and definitions of marketing terms. Now in its second edition, this book has been substantially revised for greater ease of use.

From the Publisher:

As an ambitious, entrepreneurial businessperson, you work hard. Naturally, you want the greatest possible reward for your effort. But your effort will lead to success only with shrewd business judgment and sound marketing strategies.

Effective marketing strategies can enable you to fend off your rivals, satisfy your customers, and increase your profits. By helping you formulate sound marketing strategies, this book can help you secure a profitable competitive advantage.

Read the first chapter, and you'll enjoy an entertaining short story that introduces the basics of strategic marketing. As you continue reading, you'll learn the strategy secrets that propel businesses like yours to market leadership and exceptional profitability.

In writing this book, Paul Francis Musgrave has drawn on his decades of business experience, and an MBA earned at the renowned Rotman School of Management. Whether you are planning a new venture, or already operate your own small business, you can benefit from the many practical marketing strategies that he explains in plain English - with clarity, insight, and humor.

Over 90 diagrams, illustrations, tables, and highlighted definitions of marketing terms help make this book easy to read and understand. In exploring this book, you'll acquire knowledge that is both fascinating and crucial for your business success. You'll cover considerable ground, as you can see from the following list of topics, derived from the index:

agents, anti-trust laws, brands, branded ingredients, brand equity, brand evangelists, brand extensions, brand rationalization, bricks-and-clicks retailers, bricks-and-mortar stores, brokers, cannibalization, category extensions, chain ratio method, channel conflict, channel design, channel structure, cognitive dissonance, commoditization, consideration set, consolidation, core attributes, differentiation, direct distribution, distribution channels, distribution intensity, distributors, dual distribution, early adopters, early majority, economies of scale, exclusive distribution, experience curve effects, experiential brands, fast-moving consumer goods, fighting brands, fixed capacity, flanking attack, forward buying, four Ps, free-riding, frontal attack, functional benefits, functional brands, general and administrative costs, guerrilla tactics, image brands, industry shakeouts, innovators, intensive distribution, intermediaries, laggards, late majority, life cycle costs, lifetime value, line extensions, marketing, marketing expenses, marketing mix, marketing myopia, market segment, market size, mass customization strategy, mass-marketing strategy, mixed motives, multi-channel distribution, net contribution, network effects, niche segments, objections, offensive strategies, opinion leaders, opportunity tables, opportunity triangles, organic ranking, paid placement, pay-per-click advertising, penetration pricing, perceptual maps, PLC, points of difference, points of parity, positioning, positioning statements, price sensitivity, primary demand, primary strategic decisions, products, product life cycles, pure-clicks retailers, search engines, search engine optimization, search results, secondary demand, selective demand, selective distribution, SEO, sequenced entry strategies, served market definitions, skim pricing, slotting allowances, strategic market definitions, strategic networks, supplementary imagery, switching costs, top-of-the-mind awareness, total margin dollars, unit profit margin, wholesalers, word-of-mouth advertising.

Now in its second edition, this book has been substantially revised for greater ease of use.

"About this title" may belong to another edition of this title.

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