Stock Image

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

Jung Kee Hong

0 ratings by Goodreads
ISBN 10: 0415828643 / ISBN 13: 9780415828642
Published by Routledge, 2014
Used Condition: Good Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 4-star rating

Quantity Available: 1

Buy Used
Price: US$ 87.63 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0415828643

Ask Seller a Question

Bibliographic Details

Title: The Influence of National Culture on ...

Publisher: Routledge

Publication Date: 2014

Binding: Hardcover

Book Condition: Good

Edition: 1.

About this title

Synopsis:

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America).

The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

About the Author:

Dr. Jung Kee Hong is an active contributor and researcher in the field of international business with focal interest of cross-cultural management, global consumer dynamics, marketing innovation and strategies, and entrepreneurship in different cultures. As a practitioner, he has produced various reports on customer behaviours and strategic positioning for multinational financial service companies, based on his 15 years experiences of working in the international financial services arena in New York, Seoul, Hong Kong, Taipei and Singapore.

Dr You-il Lee is Associate Professor in International Business and Deputy Director of the Australian Centre for Asian Business leading the research on Globalization and Asian Capitalism in the International Graduate School of Business at University of South Australia. Professor Lee is a political economist, working on socio-economic and political changes and dynamics of globalization/regional integration in Northeast Asia. He has published widely in leading journals in the areas of Asian Studies, Asian business management and Asian political economy. Professor Lee is currently completing a research book, The Impact of Foreign Multinational Corporations in South Korea: Evolution, Dynamics and Contradictions (Cheltenham: Edward Elgar).

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)