Influence: The Psychology of Persuasion

Cialdini, Robert B.

Published by Quill, William Morrow, 1993
ISBN 10: 0688128165 / ISBN 13: 9780688128166
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Description:

Signed by Cialdini on half-title page, no personal inscription. Very light wear to extremities, very faint scratch or scrape on spine. VG+. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
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Synopsis: Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Review: Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Influence: The Psychology of Persuasion
Publisher: Quill, William Morrow
Publication Date: 1993
Binding: Paperback
Book Condition: Very Good+
Edition: Revised Edition

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