Innovating the Corporation : Creating Value for Customers and Shareholders

Kuczmarski, Thomas D.; Swaddling, Jeffrey; Middlebrooks, Arthur

Published by McGraw-Hill Trade, 2000
ISBN 10: 0658003046 / ISBN 13: 9780658003042
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Synopsis: Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

From the Back Cover:

Your company can innovate--if you're ready to rethink the way you do business. Innovating the Corporation debunks the myths, misconceptions, and mind blocks and offers a seven-step plan for achieving growth through innovation. Included are dozens of examples of well-known companies that have enjoyed success through bold new product launches, positive restructuring, and bend-over-backward customer service. This dynamic, hands-on guide explains how to:

  • Build an innovation "platoon"--a unique group whose ultimate allegiance is to its mission and its members
  • Understand and cultivate an innovation vision
  • Measure the success of an innovation plan
  • Prioritize innovation from the executive level on down
  • Create "innovation champions," whose enthusiasm and leadership makes innovation a reality

The authors guarantee accelerated innovation within any corporation, within any industry!

"The authors have raised the dialogue on innovation to the next level. Rather than the usual collection of anecdotal comments, they have provided an organized, systematic, and comprehensive treatment of the most important challenge facing companies all over the world: the need to continuously innovate. An important read!" -- Danny L. Strickland, Senior Vice President, Innovation, Technology, and Quality, General Mills

"Innovating the Corporation takes the amorphous topic of innovation and places it within reach of everyone, not just a few geniuses at the top. The companies that can create the right sets of conditions to deliver innovative solutions to their customers will be the ones that create wealth faster than anyone else." -- David R. Whitwam, Chairman of the Board and CEO Whirlpool Corporation

"The only reference book one needs to learn, teach, and implement innovation successfully. . . . It's destined to head the list." -- Jerry Fisher, Vice President Baxter Healthcare

"The authors clearly expose the self-defeating myths that stifle creativity and introduce a process that creates an environment in which innovation can thrive. . . . A very practical guide for the novice as well as a benchmarking exercise for the experienced professional." -- Al Judge, New Products Manager, Engineering Black & Decker

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Bibliographic Details

Title: Innovating the Corporation : Creating Value ...
Publisher: McGraw-Hill Trade
Publication Date: 2000
Binding: Hardcover
Book Condition: Used: Good

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Thomas D. Kuczmarski; Arthur Middlebrooks; Jeffrey Swaddling
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