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Innovation at the Speed of Laughter: 8 Secrets to World Glass Idea Generation

Sweeney, John and the Brave New Workshop

20 ratings by Goodreads
ISBN 10: 0976218402 / ISBN 13: 9780976218401
Published by Aerialist Press, Minneapolis, Minnesota, 2004
Condition: Fine Hardcover
From Aahabooks (Longmont, CO, U.S.A.)

AbeBooks Seller Since September 20, 2004

Quantity Available: 1

About this Item

Fine copy with a fine dj, inscribed by the author on the ffep. Some of the world's largest companies use the Brave New Workshop's 8 secrets. Bridges the gap between the creative self and enlightened business practices. Sweeney & the team have helped Fortune 500 companies including Target, Microsoft, Visa, Yahoo! Carlson C., Hewlett Packard, Medtronic, Cargill and ING create a culture of innovation and transform their idea generation processes. xix/164pp. Desirable!. Bookseller Inventory # 003399

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Bibliographic Details

Title: Innovation at the Speed of Laughter: 8 ...

Publisher: Aerialist Press, Minneapolis, Minnesota

Publication Date: 2004

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: Fine

Signed: Inscribed By Author

Edition: 1st Edition, 1st Printing - Collector's

About this title

Synopsis:

It's no secret that new ideas fuel profitability. Even when companies hire top talent and teach best skills, few are able to affect the bottom line unless their employees can -generate and execute new concepts. It sounds like a simple principle, but finding new ideas can become a company's greatest challenge. What if we were to tell you that a little comedy theater in Minneapolis has created an incredibly effective ideation process to help businesses generate more and better ideas? In fact, the owner and executive producer of that little -theater has used this breakthrough process to help companies like 3M, Altria, Medtronic, Best Buy, Disney and hundreds of others achieve greater innovation. Now, John Sweeney is sharing that process in his new book, Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation.

Borne from the formula used for more than 45 years to help write outlandish satirical comedy, Sweeney's book describes eight principles that guide companies, leaders and individuals to generate more and better ideas. Using client case studies, individual testimonials and a lighthearted writing style, this book is especially appealing to business leaders, team builders and companies seeking to find the "next big idea."

According to Sweeney, "Perhaps the most beneficial part of our process is the practical application portion, in which the idea gets fleshed out and prepared for implementation. The only way an idea can become profitable is by taking it from the individual mind and the brainstorming session to the company conference room and the factory floor. Our process explains how and when to implement constraints into idea generation in order to bring true gems into fruition."

As evidenced in Innovation at the Speed of Laughter, Sweeney and the Brave New Workshop continue to entertain, educate and inspire.

Years ago, John Sweeney left a successful corporate real estate career to follow his passion for performing improvisation-based comedy. Combining his insights in business with his passion for improvisation, John has become a leader in workplace innovation and corporate ideation. He is the owner of the Brave New Workshop Theatre,

From the Author:

According to Sweeney, "Perhaps the most beneficial part of our process is the practical application portion, in which the idea gets fleshed out and prepared for implementation. The only way an idea can become profitable is by taking it from the individual mind and the brainstorming session to the company conference room and the factory floor. Our process explains how and when to implement constraints into idea generation in order to bring true gems into fruition."

"About this title" may belong to another edition of this title.

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I do not have a brick and mortar storefront, listing from home utilizing HomeBase - Nearly all of the books listed are only available single copy, some are new/as new - most are fine or very good - Many unusual/ Collectible/Signed - First Editions/1st printing when possible. I have been a lover and collector of books since early childhood, participating in Metaphysical and Art Bookstore during the 1970's in San Francisco, Ca., Hence, many of the Spiritual, Art and Fantasy/Science Fiction - unusual books are from my private library collection. Art, Beauty, Film, Higher Knowledge - and books that inspire - these continue to come my way and I would love to make them available to others.

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