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Synopsis: According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no 'one size fits all' strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by WalMart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas WalMart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? This book summarizes various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing and explains the necessary ingredients that cause them to succeed or fail.
About the Author: Tempe, AZ; Professor of Economics, Arizona State University
Title: Innovative Pricing Strategies To Increase ...
Publisher: Business Expert Press
Book Condition: Brand New
Edition: International Edition.
Book Description Business Expert Press, 2012. Book Condition: Very Good. N/A. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP95525073
Book Description Business Expert Press, 2012. Book Condition: Good. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP95524192
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