Innovative Pricing Strategies To Increase Profits (The Economics And Finance Collection)

Daniel Marburger

Published by Business Expert Press
ISBN 10: 1606493817 / ISBN 13: 9781606493816
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International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory #

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Synopsis: According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no 'one size fits all' strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by WalMart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas WalMart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? This book summarizes various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing and explains the necessary ingredients that cause them to succeed or fail.

About the Author: Jonesboro, AR; Professor of Economics; Arkansas State University

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Title: Innovative Pricing Strategies To Increase ...
Publisher: Business Expert Press
Binding: Sb
Book Condition: Brand New
Edition: International Edition.

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