Insanely Simple: The Obsession That Drives Apple's Success

Segall, Ken

Published by Portfolio, 2012
ISBN 10: 1591844835 / ISBN 13: 9781591844839
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.86 avg rating
(2,556 ratings)

Synopsis: To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.

In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:

· Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.
· Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.
· Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.
· Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.
· Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

About the Author: Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple’s legendary Think different campaign, and he’s responsible for that little “i” that’s a part of Apple’s most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com.

Follow Segall on Twitter: @ksegall.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Insanely Simple: The Obsession That Drives ...
Publisher: Portfolio
Publication Date: 2012
Binding: Hardcover
Book Condition: Used: Good

Top Search Results from the AbeBooks Marketplace

1.

Segall, Ken
Published by Portfolio (2012)
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Portfolio, 2012. Book Condition: Fair. 3/27/12. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP78825406

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Segall, Ken
Published by Portfolio (2012)
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
Better World Books: West
(Reno, NV, U.S.A.)
Rating
[?]

Book Description Portfolio, 2012. Book Condition: Good. 3/27/12. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP88797057

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Segall, Ken
Published by Portfolio (2012)
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Portfolio, 2012. Book Condition: Good. 3/27/12. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP71147631

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Segall, Ken
Published by Portfolio (2012)
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 2
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Portfolio, 2012. Book Condition: Good. 3/27/12. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74217793

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Ken Segall
Published by Portfolio
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Hardcover Quantity Available: 1
Seller
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2767319568

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Ken Segall
Published by Portfolio
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Hardcover Quantity Available: 1
Seller
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2777368183

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Ken Segall
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
*BIG BANG BOOKS*
(Durham, United Kingdom)
Rating
[?]

Book Description Book Condition: Very Good. Bookseller Inventory # SKU-1417002

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.74
Convert Currency

Add to Basket

Shipping: US$ 3.86
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Ken Segall
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
MegaBooksUK
(Wolsingham, A, United Kingdom)
Rating
[?]

Book Description Book Condition: Very Good. Bookseller Inventory # SKU-1417002

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.74
Convert Currency

Add to Basket

Shipping: US$ 3.86
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Ken Segall
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Quantity Available: 1
Seller
JULIES BOOKSHOP
(Consett, CO D, United Kingdom)
Rating
[?]

Book Description Book Condition: Very Good. Bookseller Inventory # SKU-1417002

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.74
Convert Currency

Add to Basket

Shipping: US$ 3.86
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Segall, Ken
Published by Portfolio
ISBN 10: 1591844835 ISBN 13: 9781591844839
Used Hardcover Quantity Available: 1
Seller
Second City Books
(Aurora, IL, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: Fair. Ex-Library Book - will contain Library Markings. Bookseller Inventory # G1591844835I5N10

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.81
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 34 more copies of this book

View all search results for this book