Stock Image

The Intention Economy, When Customers Take Charge [Signed Copy]

Searls, Doc

156 ratings by Goodreads
ISBN 10: 1422158527 / ISBN 13: 9781422158524
Published by Harvard Business Review Press, Boston, Massachusetts, 2012
Condition: Fine No Binding
From Gold Beach Books, Inc. (Gold Beach, OR, U.S.A.)

AbeBooks Seller Since June 30, 2003

Quantity Available: 1

Buy Used
Price: US$ 30.00 Convert Currency
Shipping: US$ 3.95 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

302 pages; black boards with metallic blue titles; illustrated dust jacket (not price-clipped); signed by the author on the title page ("Doc Searls"); tiny bit of edge-wear to jacket; contents bright and clean; binding tight and square; overall, a fine copy in a near fine jacket. Bookseller Inventory # 001200

Ask Seller a Question

Bibliographic Details

Title: The Intention Economy, When Customers Take ...

Publisher: Harvard Business Review Press, Boston, Massachusetts

Publication Date: 2012

Binding: No Binding

Book Condition:Fine

Dust Jacket Condition: Near Fine

Signed: Signed by Author(s)

Edition: 1st Edition

About this title


Caveat venditor let the seller beware

While marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:

Control the flow and use of personal data
Build their own loyalty programs
Dictate their own terms of service
Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost

And they will do all of this outside of any one vendor’s silo.

This new landscape we’re entering is what Doc Searls calls The Intention Economy one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.

As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

About the Author:

Doc Searls is senior editor of Linux Journal, coauthor of The Cluetrain Manifesto, and one of the world’s most widely read bloggers. In The World is Flat, Thomas L. Friedman calls him one of the most respected technology writers in America.” Searls is a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow at the Berkman Center for Internet & Society at Harvard University, where he continues to run ProjectVRM.

"About this title" may belong to another edition of this title.

Store Description

Our store stocks fiction and non-fiction from all areas, including 19th century works. We welcome drop-in visitors during regular store hours, as posted.

Visit Seller's Storefront

Terms of Sale:

Except when noted, all books are returnable within 10 days, provided they are returned in the same condition as sent. We accept checks and money orders directly, or Visa and MasterCard through ABE. If paying by check, books will be shipped after your check clears.

Gold Beach Books, Inc.
P.O. Box 610
29707 Ellensburg Ave.
Gold Beach, OR 97444

State of Oregon Corporation Registry Number 463459-89
Authorized representative: Traci L. Mennis, President (same address)

More Information
Shipping Terms:

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Shipping for overseas orders will be quoted per order.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express