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International Business: The Challenges of Globalization, 3rd

Wild, John J.;Wild, Kenneth L.;Han, Jerry C. Y.

110 ratings by Goodreads
ISBN 10: 0131432753 / ISBN 13: 9780131432758
Published by Pearson Prentice Hall, Upper Saddle River, NJ, 2005
New Condition: New Soft cover
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The book appears New, The cover is in nice condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131432753. ISBN/EAN: 9780131432758. Pictures of this item not already displayed here available upon request. Inventory No: 1560799642. Bookseller Inventory # 1560799642

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Bibliographic Details

Title: International Business: The Challenges of ...

Publisher: Pearson Prentice Hall, Upper Saddle River, NJ

Publication Date: 2005

Binding: Softcover

Book Condition:New

Edition: 3rd Edition.

About this title


Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn.  International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two–delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.

From the Back Cover:

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.

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