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International Business Environment

Francis Cherunilam

Published by Himalaya Pub, 2007
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Business decisions in general and strategies in particular are influenced by the business environment -those external factors like the economic politicalregulatory socialdemographic technological and natural factors which make up the opportunities for and threats to business That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a thorough understanding of the business environment With the progressive liberalisation and surging globalisation business environment is increasingly becoming international in several dimensions even for local firms This book by a renowned author acclaimed for the succinct treatment of the subject and lucid style covers the syllabi of International Business Environment and ManagementInternational Business Environment of the MBAMIB courses as per the UGC Model Curriculum The analytical approach and a number of boxes figures and tables make this book very plausible informative interesting and insightful The text is supplemented with a number of Cases which are ideal for self exploration as well as group discussion 532 pp. Bookseller Inventory # 87698

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Bibliographic Details

Title: International Business Environment

Publisher: Himalaya Pub

Publication Date: 2007

Edition: Third Edition

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