International Business

Frank McDonald, Fred Burton

Published by Cengage Learning EMEA
ISBN 10: 1861524528 / ISBN 13: 9781861524522
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Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Bookseller Inventory #

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Synopsis: Part of the challenge of international business is to make sense of complex, changing and multifaceted phenomena. International Business covers both the economic and managerial aspects of the subject, including international economics and world trade, the International Monetary System, theory of the MNE and the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition International Business focuses on specific functional areas of business; strategy, HRM, international sales and marketing, financial management and accounting and international POM. International Business provides an analytical approach to current thinking and trends in theoretical, environmental and management issues in international business management. Key issues are illustrated through the use of case studies from a truly international background. Small and medium sized enterprises as well as the large multi-nationals are discussed in the context of international business transactions. International Business is suitable for undergraduate and MBA/MSc students.

About the Author: Frede Burton is Senior Lecturer in International Business in the School of Management, UMIST. Nigel Campbell is Senior Lecturer at the Manchester Business School and Director of the Greater Manchester Centre for Japanese Studies.

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Bibliographic Details

Title: International Business
Publisher: Cengage Learning EMEA
Binding: Paperback
Book Condition: VERY GOOD

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Book Description Thomson, Various, 2002. Paperback. Condition: Good. No Jacket. First Edition. Dedication to previous owner by one of the Authors (Fred Burton)Contents include the following Headings (split into separate sections) "Globalisation. Models of International Trade. Protection. The International Monetary System. Geographical Factors. Cultural and Institutional Factors. Regional Integration Blocs. Market Entry Modes. International Strategic Management. International Marketing. International Finance and Accounting. International Human Resource Management. International Business and e-business." No Dust Jacket, illustrated paperback, some slight marks on page edges, dedication on front right hand endpaper to previous owner, otherwise clean tight copy in good condition, 373pp First edition dated 2002 published by Thomson Book#100039 Size: 8vo - over 7¾" - 9¾" tall. Dedication By Author. Seller Inventory # 100039

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