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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Table of Contents International Business: Strategy and The Multinational Enterprise John Cullen & K. Praveen Parboteeah Part I Introduction Chapter 1 Competing in the Global Marketplace The Nature of International Business Globalization: A Dynamic Context for International Business Countries in the Global Marketplace: The Arrived, the Coming, and the Struggling Globalization Drivers Lowering the Walls of National Boarders: Making Trade and Cross-Border Investment Easier Locate Anywhere: It's No Longer Only For Manufacturing but Services As Well The Rise of Low Cost Countries: An Increasingly Important Driver of Globalization Information Technology and The Internet: A Prerequisite for Globally Dispersed Companies The Rise of Global Products and Global Customers The Rise of Global Standards Plan of the Book International Business: A Strategic Approach Discussion Questions International Business Skill Builder: Interview an International Manager Key Concepts References Chapter 2 Strategy and the Multinational Company Strategic Choices for Multinational Companies Competitive Advantage and the Value Chain Global Integration: Where Can We Do Things Best or Cheapest? The Transnational Strategy International Strategy The Local Responsiveness Strategy: How Far to Go? Multidomestic and Regional Strategies A Brief Summary and Caveat Resolving the Global'Local Dilemma: Choosing a Multinational Strategy Global Markets Do your customers from different countries have similar needs? Are there global customers? Can you transfer marketing activities to other countries? Globalization Cost Drivers Are there global economies of scale? Are there global sources of low-cost raw materials or components? Are there cheaper sources of highly skilled labor? Are product-development costs high? Governments Do many countries have favorable trade policies for the industry? Do many countries have regulations that restrict operations in the industry? The Competition What strategies do your competitors use? What is the volume of imports and exports in the industry? A Caution How to Make the Transnational or International Choice Company-Situation Analysis and the Multinational Strategy ChoiceSummary and Conclusions Discussion Questions International Business Skill Builder: Chapter Internet Activity Key Concepts References Case: Forthcoming Part II The Global Context of Multinational Competitive Strategy Chapter 3 Global and Regional Economic Integration: An Evolving Competitive Landscape Dropping Barriers to World Trade: GATT and the WTO Regional Trade Agreements Are RTAs Friend or Foe to World Trade? Types of Regional Trade Agreements Motivations for Regional Trade Agreements Are Regional Trade Agreements Good for Business? Regional Trade Agreements: A Look Inside European Union History and Organization of the EU North American Free Trade Agreement Governance of NAFTA Asia-Pacific-Economic Cooperation Summary and Conclusions Discussion Questions International Business Skill Builder: Understanding the WTO Debate Chapter Internet Activity Key Concepts References Chapter 4 Global Trade and Foreign Direct Investment History of Trade Theory Mercantilism: Early Thinking Foundations of Modern Trade Theory Absolute Advantage: The World According to Adam Smith Comparative Advantage: The World According to David Ricardo Comparative advantage and production gains Comparative advantage and consumption gains The Heckscher-Ohlin Theory and the Role of Factor Endowments. Bookseller Inventory #

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Synopsis:

This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

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About the Author:

John B. Cullen is a Professor in the Department of Management, Washington State University

K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater

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