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International Business: Text and Cases, (Fifth Edition)

Francis Cherunilam

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ISBN 10: 8120342143 / ISBN 13: 9788120342149
Published by PHI Learning, 2010
New Condition: New Soft cover
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This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : ? Incorporates latest and uptodate information and data on the areas covered. ? Quite a few tables have been replaced to give latest information. CONTENTS: List of Boxes List of Figures List of Tables Preface Preface to the First Edition 1. Introduction to International Business 2. International Operations Management 3. International Business Environment 4. International Trading Environment 5. GATT/WTO and Global Liberalisation 6. International Monetary System and Foreign Exchange Market 7. International Banking and Eurocurrency Market 8. International Economic Organisations 9. International Investment and Finance 10. Multinational Corporations 11. International Goods, Services and Financial Flows and Balance of Payments 12. Globalisation 13. International Business Intelligence 14. Market Selection 15. Market Entry Strategies 16. Market Coverage Strategies 17. International Product Decisions 18. International Pricing 19. International Distribution 20. International Promotion 21. International Organisation and HRM 22. Some Social Issues in International Business 23. Trade Policy and Regulation in India 24. Export Promotion 25. Trade and BOP of India 26. India in the Global Setting 27. Globalisation of Indian Business Case Studies 1. South East Asian Economic Crisis 2. The Global Television Receiver Industry 3. The P&G-Godrej Alliance 4. Different for Gamble 5. Ban on Leather Goods from India 6. Human Rights Protection 7. Whose Basmati Is It? 8. Globalisation of Pop Culture 9. Mahindra & Mahindra 10. Casual Wear Inc. 11. Towel Manufacturing Company (TMC) 12. Quality Furniture Ltd. 13. Porcelain Producer Ltd. 14. Decorative Tiles Ltd. 15. Tiles and Ceramics Ltd. (TCL) 16. Garment Export Ltd. 17. Indian Leather Goods Exports Name Index Company Index Subject Index Printed Pages: 872. Bookseller Inventory # 11089

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Bibliographic Details

Title: International Business: Text and Cases, (...

Publisher: PHI Learning

Publication Date: 2010

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

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