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International and Global Marketing: Concepts and Cases {SECOND EDITION}

Meloan, Taylor W. And John L. Graham

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ISBN 10: 0256218943 / ISBN 13: 9780256218947
Published by Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A., 1998
Used Condition: Very Good Soft cover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item

"In planning internationally oriented courses, seminars, and workshops, educators and practitioners today typically look beyond the contents of traditional textbooks. They seek insights and concepts in professional journals, research studies, working papers, and government publications from around the world. Your editors have endeavored to perform this search for you, bringing together an integrated matrix of timely articles and papers on international and global marketing." This book has 439 pages. The text contains NO internal marks whatsoever. Bookseller Inventory # 046186

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Bibliographic Details

Title: International and Global Marketing: Concepts...

Publisher: Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.

Publication Date: 1998

Binding: Trade Paperback

Book Condition:Very Good

Edition: Second Edition {First Printing}

About this title

Synopsis:

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

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