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International Marketing: Seventh Edition

Czinkota, Michael R.;Ronkainen, Ilkka A.

18 ratings by Goodreads
ISBN 10: 0324282893 / ISBN 13: 9780324282894
Published by Thomson/South-Western, Ohio, 2004
Used Condition: Good (some highlighting) Soft cover
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Bibliographic Details

Title: International Marketing: Seventh Edition

Publisher: Thomson/South-Western, Ohio

Publication Date: 2004

Binding: Soft Cover

Illustrator: Anonymous

Book Condition:Good (some highlighting)

Dust Jacket Condition: Dust Jacket Included

Edition: International Student Edition.

About this title

Synopsis:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

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