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International Marketing: Sociopolitical and Behavioral Aspects (Haworth Series in International Business) (v. 2)

Kaynak, Erdener

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ISBN 10: 0866569510 / ISBN 13: 9780866569514
Published by Routledge, 1991
Used Condition: Very Good
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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP63232258

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Bibliographic Details

Title: International Marketing: Sociopolitical and ...

Publisher: Routledge

Publication Date: 1991

Book Condition:Very Good

Edition: 1st Edition.

About this title

Synopsis:

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

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