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The International Marketing of Travel and Tourism: A Strategic Approach

Francois Vellas

ISBN 10: 0333717589 / ISBN 13: 9780333717585
Published by Palgrave Macmillan, 1999
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP88273619

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Bibliographic Details

Title: The International Marketing of Travel and ...

Publisher: Palgrave Macmillan

Publication Date: 1999

Book Condition:Good

About this title

Synopsis:

Tourism marketing has gone through fundamental changes in recent years: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in technology. This book presents strategic responses to these issues and includes analysis of the issues and trends in contemporary tourism marketing from an international perspective. Numerous examples and case studies are presented throughout.

About the Author:

François Vellas is Professor of International Tourism Economics at the University of Toulouse.

Lionel Bécherel is the Director of the International Tourism Consultancy.

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