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International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications

Melkote, Srinivas R.

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ISBN 10: 0761812016 / ISBN 13: 9780761812012
Published by UPA, 1998
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP91028198

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Bibliographic Details

Title: International Satellite Broadcasting in ...

Publisher: UPA

Publication Date: 1998

Book Condition:Good

About this title


International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

About the Author:

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

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