International marketing (The Dryden Press series in marketing)

Vern Terpstra

Published by Dryden Press, 1978
ISBN 10: 0030392969 / ISBN 13: 9780030392962
Used / Unknown Binding / Quantity Available: 0
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Synopsis: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

About the Author: Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

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Bibliographic Details

Title: International marketing (The Dryden Press ...
Publisher: Dryden Press
Publication Date: 1978
Binding: Unknown Binding
Book Condition: Very Good

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Vern Terpstra
Published by Holt,Rinehart & Winston of Canada Ltd (1978)
ISBN 10: 0030392969 ISBN 13: 9780030392962
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Book Description Holt,Rinehart & Winston of Canada Ltd, 1978. Hardcover. Book Condition: Bon. Ancien livre de bibliothèque. Edition 1978. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1978. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-739-042

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Vern Terpstra
Published by Holt,Rinehart & Winston of Canada Ltd (1978)
ISBN 10: 0030392969 ISBN 13: 9780030392962
Used Hardcover Quantity Available: 1
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Book Description Holt,Rinehart & Winston of Canada Ltd, 1978. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 4527325

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