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The Internet Challenge to Television

Owen, Mr. Bruce M.; Owen, Bruce M.

3 ratings by Goodreads
ISBN 10: 0674003896 / ISBN 13: 9780674003897
Published by Harvard University Press, 2001
Used Condition: Used: Very Good Soft cover
From music technology systems (Greensburg, PA, U.S.A.)

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Very good condition lightly read softback book,crease in the back cover otherwise very clean no highlighting,underlining or notes. Bookseller Inventory # MR7D182

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Bibliographic Details

Title: The Internet Challenge to Television

Publisher: Harvard University Press

Publication Date: 2001

Binding: Paperback

Book Condition:Used: Very Good

About this title

Synopsis:

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone.

The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

From the Back Cover:

The digital world that Bruce Owen shows us in The Internet Challenge to Television is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction". While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. Owen's book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

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