Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

ISBN 10: 0470539569 / ISBN 13: 9780470539569
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Synopsis: The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

  • Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
  • Includes chapters written by leading Internet professionals
  • In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

From the Inside Flap: The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!

Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.

Here, you'll find workable guidance on:

  • Effective management and leadership tools

  • The art of listening

  • How to manage your organization using online tools

  • Implementing e-governance successfully

  • Raising funds and awareness more efficiently with Web 2.0 tools

  • Insight tools for surviving and thriving

  • Volunteer recruitment and retention strategies for the nonprofit leader

  • Leveraging the Internet to fundraise internationally

E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.

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