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The Internet Use by the Luxury Industry

Charlotte LARBANET

ISBN 10: 3838350014 / ISBN 13: 9783838350011
Published by LAP LAMBERT Academic Publishing
New Condition New Paperback
From BuySomeBooks (Las Vegas, NV, U.S.A.) Quantity Available: 20
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Paperback. 92 pages. Dimensions: 8.5in. x 5.9in. x 0.4in.Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1, 596 million of people around the world that doesnt permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industrys demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxurys specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783838350011

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Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.

About the Author: After attending two different French Business Schools, Charlotte Larbanet and Benjamin Ligier chose to follow the Marketing master?s program at the Umeå University. Nowadays, Charlotte is working for Publicis Dialog as a CRM Project Manager on the Renault Brand and Benjamin is a junior product manager at the VDI Group.

After attending two different French Business Schools, Charlotte Larbanet and Benjamin Ligier chose to follow the Marketing master?s program at the Umeå University. Nowadays, Charlotte is working for Publicis Dialog as a CRM Project Manager on the Renault Brand and Benjamin is a junior product manager at the VDI Group.

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Bibliographic Details

Title: The Internet Use by the Luxury Industry

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

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