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Interplay of Influence: News, Advertising, Politics, and the Mass Media

Kathleen Jamieson, Karlyn Kohrs Campbell

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ISBN 10: 0534141064 / ISBN 13: 9780534141066
Used Condition: Fair Soft cover
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About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: SOME ] [ Edition: Third ] Publisher: Wadsworth Publishing Pub Date: 9/24/1991 Binding: Paperback Pages: 304 Third edition. Bookseller Inventory # 5273987

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Bibliographic Details

Title: Interplay of Influence: News, Advertising, ...

Binding: Soft cover

Book Condition:Fair

About this title


Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.

About the Author:

Karlyn Kohrs Campbell (PhD, University of Minnesota) is Professor of Communication Studies at the University of Minnesota. She is the author of MAN CANNOT SPEAK FOR HER: A CRITICAL STUDY OF EARLY FEMINIST RHETORIC (1989) and co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE (1990), PRESIDENTS CREATING THE PRESIDENCY (2008), and THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE MASS MEDIA (6th ed., 2006). She is editor of CRITIQUES OF CONTEMPORARY RHETORIC (1997, 2003), WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1800-1925 (1993), and WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1925-present (1994). Awards include a fellowship at the Shorenstein Center of the Kennedy School at Harvard, the National Communication Association Distinguished Scholar Award, the Lauren Ecroyd outstanding teacher award, the Woolbert Award for scholarship of exceptional originality and influence, Golden Anniversary Monograph Award, and the University of Minnesota 2002 Distinguished Woman Scholar in the Humanities and Social Sciences. She has taught at Macalester College; The British College at Palermo, Italy; California State University at Los Angeles; SUNY at Brockport and at Binghamton; City University of New York; University of Kansas; and Dokkyo University, Tokyo, Japan.

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