Intrapreneurship: Managing Ideas Within Your Organization (Rotman-UTP Publishing)

Kevin C. Desouza

Published by Rotman-UTP Publishing, 2011
ISBN 10: 1442641436 / ISBN 13: 9781442641433
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As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas – including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization.

About the Author: Kevin C. Desouza is the Associate Dean for Research in the College of Public Programs; a Professor in the School of Public Affairs; and the Interim Director for the Decision Theater in the Office of Knowledge Enterprise Development at Arizona State University.

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Bibliographic Details

Title: Intrapreneurship: Managing Ideas Within Your...
Publisher: Rotman-UTP Publishing
Publication Date: 2011
Binding: Hardcover
Book Condition: Good
Edition: 1.

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