Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E. and Belch, Michael A.

ISBN 10: 0071160884 / ISBN 13: 9780071160889

Published by McGraw-Hill Inc.,US, 1999

About this Item

Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine.

Seller Inventory # CHL10642716

Bibliographic Details

• Title: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
• Publisher: McGraw-Hill Inc.,US
• Publication Date: 1999
• Language: English
• ISBN 10: 0071160884
• ISBN 13: 9780071160889
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Used; Good

About this title

Synopsis

* This book is in LIKE NEW condition. Cover shows very little shelf or handling wear. * The spine and pages are tight, with NO WRITING, CREASES OR TEARS. * KERRCO is committed to 100% customer satisfaction. As always, THANK YOU!

About the Author

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals