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This complete introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management,—as well as forms of business organization. Chapter topics include an overview of food and agribusiness management; understanding financial statements; financial analysis and planning; financing the agribusiness; capital investment analysis; strategic marketing; the marketing mix; operations management; managing organizations; and human resources management. For an understanding of the rapidly changing, increasingly industrialized and global area of agribusiness management.
From the Back Cover:
Written by authors with over 75 years of collective teaching and industry experience Introduction to Food and Agribusiness Management prepares readers to confront the host of unique issues that challenge today's agribusiness industry managers.
The depth and diversity of experiences Baker, Grunewald and Gorman bring to this subject are combined with case studies, applications and solid principles of finance, marketing, operations, organizational management and human resources to prepare tomorrow's managers for the distinct challenges they will face in the food and agribusiness system.KEY FEATURES OF THIS BOOK INCLUDE:
Managerial Perspective — the authors believe that no amount of technical skills will compensate for a lack of sound management skills. For this reason, they cover specific management tools (such as brand management, human resource management and financial management) while paying special attention to the unique challenges of the agribusiness industry (such as vagaries of nature and weather, politics of international trade and policy, and food safety risks).
Focus on Application — the purpose of each business management tool is clearly explained and illustrated through examples.
Case Studies — each chapter is introduced with a case study to demonstrate the importance and relevance of the subject matter included in the chapter and to integrate and apply each chapter's content.
Title: Introduction to Food and Agribusiness ...
Publisher: Prentice Hall
Publication Date: 2001
Book Condition: Used: Good
Book Description Prentice Hall PTR. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0130145777I5N00
Book Description Prentice Hall. PAPERBACK. Condition: Good. 0130145777 Tight binding. Creased cover. Heavy shelf wear on cover. Back cover is torn and taped. Previous owners mark in front of book. Seller Inventory # LUF-QZBM-4992
Book Description Prentice Hall, 2001. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020130145777
Book Description Prentice Hall, 2001. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0130145777-2-4
Book Description Prentice Hall, 2001. Paperback. Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0130145777
Book Description Prentice Hall, 2001. Paperback. Condition: Near Fine. Near Fine. book. Seller Inventory # F5S7-4-Z-0130145777-4
Book Description Prentice Hall, 2001. Paperback. Condition: Like New. Almost new condition. Seller Inventory # P010130145777
Book Description Prentice Hall, 2001. Paperback. Condition: New. Never used!. Seller Inventory # P110130145777
Book Description Condition: New. New. Seller Inventory # S-0130145777
Book Description PEARSON EDUCACION. Condition: Muy Bueno / Very Good. Seller Inventory # 100000000853174