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Bibliographic Details

Title: Introduction to Mass Communication 2001: Media Literacy and Culture
Publisher: Mayfield Pub Co (edition Updated, Subsequent)
Publication Date: 2000
Language: English
ISBN 10: 0767419251
ISBN 13: 9780767419253
Binding: Paperback
Edition: Updated, Subsequent.
Condition: Very Good

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Synopsis

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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