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Inventing desire : inside Chiat/Day : the hottest shop, the coolest players, the big business of advertising

Stabiner, Karen

34 ratings by Goodreads
ISBN 10: 0671723464 / ISBN 13: 9780671723460
Published by Simon & Schuster, New York, 1993
Condition: Fine Hardcover
From Owl & Company Bookshop (Calvello Books) (Oakland, CA, U.S.A.)

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About this Item

Octavo in off-white illus DJ; 351 p. : ill. (some col.) ; 25 cm; index. Signed and dated by the author. || Advertising agencies -- United States. Advertising -- United States. Chiat-Day, Inc. Fine in Fine DJ in archival mylar sleeve First edition, first printing (full number line). Bookseller Inventory # 14181

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Bibliographic Details

Title: Inventing desire : inside Chiat/Day : the ...

Publisher: Simon & Schuster, New York

Publication Date: 1993

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

An inside look at the ad industry's reigning hot shop captures the volatile process of ad making, discussing power struggles, brainstorming sessions, the creative process, setbacks, integrity, and success. 60,000 first printing.

From Kirkus Reviews:

A year or so in the life and near-death of a maverick ad agency at the southern California end of Madison Avenue. Stabiner (contributing editor/Los Angeles Times Magazine; Courting Fame, 1986, etc.) lurked (apparently unnoticed) within the halls of power agency Chiat/Day (where T-shirts and blue jeans prevail over suits and Herm‚s ties) to reveal feverish doings. Advertising Age named Chiat/Day ``Agency of the Decade'': The shop had given birth to the renowned Energizer Bunny, among other pop icons, after all. Founder Jay Chiat, planning for future management, reorganized his firm just as the recession curtailed ad budgets worldwide and agencies scrambled to retain old clients and to steal new ones. Chiat/Day accounts defected and, with only Nissan to keep things going, the business of assigning irresistible personality to machines and breathless desirability to merchandise became particularly tough for the agency. Christmas bonuses took the form not of big bucks but of bicycles. Office politics, fervid ``pitches'' to prospective clients, skittish vanity, and all the evolving events are detailed here with little hint of the outcome, and the result is a text more interesting than it has any right to be. ``Great creative is what we're about,'' the players proclaim, as they ``back-fill with a rationale.'' It's jargon at its arcane, language-twisting worst: As the boss says, ``use him as a tool- -instead of having him use creative as a tool in the account management sense''--but even that extraordinary bit of gibberish begins to signify something in this vivid text. (Hint: ``creative'' is always a noun in this world.) A sharply drawn picture of the tensions between the ``creatives'' and the account people, and of the frantic personalities who live on 15 percent of ephemera, selling us whatever needs to be sold. (Eight pages of color, eight pages of b&w photos--not seen) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.

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