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Synopsis: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Title: A Japanese Advertising Agency: An ...
Publisher: University of Hawaii Press
Publication Date: 1996
Book Condition: Used: Good
Book Description Univ of Hawaii Pr, Honolulu, Hawaii, U.S.A., 1996. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition. A new copy of the first hard cover edition in a like (not price-clipped) dust-jacket, previously obtained directly from the publisher The text is of course wholly unmarked, pristine, and the binding and jacket are bright and fresh in appearance. A brilliant copy. Bookseller Inventory # 007930
Book Description Univ of Hawaii Pr, 1996. Book Condition: Very Good. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96214178
Book Description University of Hawaii Press, 1996. Hardcover. Book Condition: Good. Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000516204
Book Description Univ of Hawaii Pr, 1996. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0824818725
Book Description University of Hawaii Press. Hardcover. Book Condition: Fair. 0824818725 This book is shelved in the Anthropology section of our retail store and may require extra shipping time - Hardcover with moderate shelfwear to the dustjacket damage to book one corner of the board has been chewed by a dog resulting in tearing of the board. Some scartching along the edges but no damage occurs to the pages inside. First page is ripped and has writing on it. One page has highlighting. Bookseller Inventory # Z0824818725Z4
Book Description Hardcover. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0824818725GOA
Book Description University of Hawaii Press, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # M0824818725
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97808248187224.0
Book Description Univ of Hawaii Pr, 1996. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0824818725
Book Description University of Hawaii Press. Hardcover. Book Condition: New. 0824818725 New Condition. Bookseller Inventory # NEW6.1378968