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Japanese convenience store industry practice and theory of marketing innovation(Chinese Edition)

FU TIE SHAN ZHU

ISBN 10: 751301227X / ISBN 13: 9787513012270
New Condition: New Soft cover
From liu xing (JiangSu, JS, China)

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-01 Pages: 319 Publisher: Intellectual Property Press title: Japanese convenience store industry marketing innovative practice and theoretical research original price: 52 yuan Author: Fu Tieshan book Publishing: Intellectual Property Publishing Date :2012-6-1ISBN: 9787513012270 Words: 346.000 yards: 319 Edition: 1 Binding: Paperback: 16 Product size and weight: Editor's Choice SUMMARY book to empirical analysis. comparative analysis and case studies as the main research methodology. from industry and enterprise. especially the industry point of view on the evolution of Japan's convenience store industry and marketing management innovation system. a comprehensive. in-depth discussion. The book is divided into 14 chapters. including the course of development of the convenience stores in Japan. the scale of competition. location strategy. the mode of operation of the evolution and innovation of product differentiation innovation. information systems and logistics systems. franchise system. service innovation. social marketing. internationalization business innovation. as well as the reason for the success of the Japanese convenience store analysis. The book is both theoretical summary and interpretation of combat experience refined and summary. therefore. the theoretical researchers and practitioners have a certain reference value. Contents Chapter convenience stores in Japan. the evolution and development of characteristics of the first section of Japan's convenience store guide people (1980 years ago) Section II Japanese convenience store formative years (1981-1990) Section III Japanese convenience store reorganization period (1991 to 1999) Section IV innovation of convenience stores in Japan (2000) Chapter II Japanese convenience store consumer behavior analysis Section 1 Japanese convenience store consumer buying behavior analysis Section II major Japanese convenience store brand location strategy. consumer use of the frequency and impression analysis Chapter convenience stores in Japan first section of Japan's convenience store location characteristics and factors strategic analysis Section II Japanese convenience store location and trend analysis Chapter Japanese convenience stores Japanese convenience commodity structure and its changes first section of the Japanese convenience store goods classification changes in the structure of the Japanese convenience store goods in section II of Section III Chapter of the changes in the structure of the Japanese convenience store food Japanese convenience store product differentiation Section I Service Innovation Section 1 of Chapter Japanese convenience store stores differentiated product development the Section II Japanese convenience store product differentiation theory to explain Japanese convenience store service innovation and the effect of Section II Japanese convenience store services innovation the examples Section III Section II of Chapter VII of Japan's convenience store service management innovation examples Japanese convenience stores. logistics systems and information systems innovation first section of Japanese convenience stores basic characteristics of the logistics system dominant location strategy and 7-11 logistics innovation Section III extension - the the speculative principle and Japan convenience store bento commodity production circulation system innovation promotion strategy the fourth quarter Japanese convenience stores information systems innovation eighth Japanese convenience store first section Japanese convenience store promotion strategy overview first two 7-11 promotional strategy section III. the ninth chapter of the Japanese convenience store CSR PR strategy Japanese convenience store green marketing Section 1 major Japanese convenience store businesses green marketing green marketing Section II Japanese convenience sto. Bookseller Inventory # FW005212

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Title: Japanese convenience store industry practice...

Binding: paperback

Book Condition:New

About this title

Synopsis:

Using empirical analysis, comparative analysis, case analysis and other research methods, this book comprehensively and systematically probes into the evolution and marketing management innovation of Japanese convenience stores. It includes the development course of Japanese convenience stores, the scale of competition, site selection strategy, product differentiation innovation, the evolution and innovation of the information system and the logistic system, the franchise system, service innovation, social marketing, international mode of operation, business innovation, and the reasons of Japanese convenience stores success.

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