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GI Joe: The Story Behind the Legend: An Illustrated History of America's Greatest Fighting Man

Levine, Don and Michlig, John

4 ratings by Goodreads
ISBN 10: 081181484X / ISBN 13: 9780811814843
Published by Chronicle Books, San Francisco, California, U.S.A., 1996
Used Condition: Near Fine Hardcover
From Bob's Book Journey (Austin, TX, U.S.A.)

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About this Item

"In the early 1960s, Don Levine had a vision for a fully poseable action figure -- a doll for boys. The conventional wisdom said it couldn't be done, but Levine and a team of dedicated professionals at Hasbro worked endlessly to produce the most authentic and fun action figure possible. The result: In 1964 Hasbro launched GI Joe and the twelve-inch soldiers took America by storm. Since then GI Joe has sold in the millions worldwide. Black boards with blue pictorials, illustrated endpapers, 96 pp., over 100 full-color photos of early prototypes, early models, blueprints and sketches. Minimal shelf wear, previous owner's name neatly written on front free endpaper otherwise very clean, tight binding, slightly worn illustrated jacket. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 009558

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Bibliographic Details

Title: GI Joe: The Story Behind the Legend: An ...

Publisher: Chronicle Books, San Francisco, California, U.S.A.

Publication Date: 1996

Binding: Hard Cover

Book Condition:Near Fine

Dust Jacket Condition: Very Good

Edition: Book Club (BCE/BOMC).

About this title

Synopsis:

In the early 1960s, Don Levine had a vision for a fully poseable action figure-a doll for boys. The conventional wisdom said that it couldn't be done, but Levine and a team of dedicated professionals at Hasbro worked endlessly to create the most authentic and fun action figure possible.

The result: in 1964 Hasbro launched GI Joe, and the 12 inch soldier took America by storm. The demand was overwhelming, and since then GI Joe has sold in the millions worldwide, making it one of the greatest selling toys of all time.

This is a behind-the-scenes look at the birth of an icon as told by the men and women who crafted the original action figure. Here you will find the secret origins of GI Joe's scar, the misplaced thumbnail, the construction of the body, and more.

Filled with over 100 full-color photos of prototypes, early models, blueprints, and sketches, here is a rare, firsthand account of creative genius, dedication, and entrepreneurial spirit.

CONTENTS: Foreword by Alan Hassenfeld * Preface by John Michlig * One Man's Journey to Toyland * A Boy'll Never Play with a Doll * GI Joe is Born * Making America's Moveable Man of Action * Toy Fair 1964 and Beyond * Epilogue

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I have a home-based business in Austin, Texas with an online inventory of over 9000 books. I deal primarily in used, out-of-print and rare books. My subject specialities are Texana, History, Biography, Military studies, Science Fiction and Modern Fiction. My inventory includes adult and children's literature. Please contact me if you have any questions regarding the books that I have listed online. Your business is appreciated.

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