Judging a Book by Its Cover

Nicole Matthews, Nickianne Moody

Published by Ashgate, 2008
ISBN 10: 0754657310 / ISBN 13: 9780754657316
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Synopsis: How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

About the Author: Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK

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Bibliographic Details

Title: Judging a Book by Its Cover
Publisher: Ashgate
Publication Date: 2008
Book Condition: Good

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Nicole Matthews (editor), Nickianne Moody (editor)
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Book Description Taylor Francis Ltd, United Kingdom, 2008. Hardback. Book Condition: New. New ed.. Language: English . Brand New Book. How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies. Bookseller Inventory # AA69780754657316

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Book Description Taylor Francis Ltd, United Kingdom, 2008. Hardback. Book Condition: New. New ed.. Language: English . Brand New Book. How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies. Bookseller Inventory # AAZ9780754657316

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Book Description Hardback. Book Condition: New. Not Signed; How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular. book. Bookseller Inventory # ria9780754657316_rkm

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Book Description Routledge, 2007. Book Condition: New. How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond. Editor(s): Matthews, Nicole. Num Pages: 216 pages, Includes 18 b&w illustrations. BIC Classification: JFD; KNTP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 164 x 236 x 20. Weight in Grams: 544. . 2007. Hardcover. . . . . . Bookseller Inventory # V9780754657316

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Book Description 2007. Paperback. Book Condition: New. Paperback. How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 216 pages. 0.460. Bookseller Inventory # 9780754657316

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Nicole Matthews, Nickianne Moody
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Book Description Ashgate, 2008. Book Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP90706801

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