Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century

Navi Radjou, Jaideep Prabhu and Simone Ahuja; Foreward by Sam Pitroda

Published by Random Business Books, 2012
ISBN 10: 818400205X / ISBN 13: 9788184002058
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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world. Page Extent: 336. Bookseller Inventory #

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Synopsis: Jugaad is a word often heard in general conversation in india. Whether to find ingenious solutions to problems or turn adversity into opportunity indians swear by it. In this seminal book, navi radjou, jaideep prabhu and simone ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as facebook, future group, ge, google, pepsico, philips, renault-nissan, siemens, suzlon, tata group and yes bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling r & d budgets, jugaad innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as africa, india, china and brazil, jugaad innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

From the Back Cover:

Jugaad

Hindi word meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. Also known as zizhu chuangxin in China, gambiarra in Brazil, D-I-Y in the United States, jua kali in Africa, and système D in France.

Praise for Jugaad Innovation

"Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering,' then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders."
Carlos Ghosn, CEO, Renault-Nissan

"The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now."
Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership

"Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future."
Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud

"CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage."
Doreen Lorenzo, president, frog

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Bibliographic Details

Title: Jugaad Innovation: A Frugal and Flexible ...
Publisher: Random Business Books
Publication Date: 2012
Binding: Hardcover
Book Condition: New

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