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Karma Cola Marketing the Mystic East

Mehta, Gita

739 ratings by Goodreads
ISBN 10: 0671250833 / ISBN 13: 9780671250836
Published by Simon & Schuster, New York, NY, 1979
Condition: VG+ Hardcover
From Optical Insights, IOBA (Murrieta, CA, U.S.A.)

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About this Item

VG+ in a VG DJ, both with light edge wear. ; INSCRIBED BY THE AUTHOR on the front free endpaper. Prior owner (to whom the book was inscribed) small sticker affixed to front flap of DJ. Author writes with humor about westerners flocking to the east for enlightenment. ; 8.70 X 5.70 X 0.90 inches; 201 p. Bookseller Inventory # 35590

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Bibliographic Details

Title: Karma Cola Marketing the Mystic East

Publisher: Simon & Schuster, New York, NY

Publication Date: 1979

Binding: Hardcover

Book Condition:VG+

Dust Jacket Condition: VG

Edition: First Edition

About this title

Synopsis:

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

From the Publisher:

"It is a sad, hilarious, rueful tale and Mehta tells it with a rich fund of irony, satire, acerbic wit and insight."--The Los Angeles Times

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