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Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design

Wenzheng Cui

ISBN 10: 3845418516 / ISBN 13: 9783845418513
Published by LAP LAMBERT Academic Publishing, 2012
Condition: Good Soft cover
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Bibliographic Details

Title: Kethelavia: Promoting and Branding an ...

Publisher: LAP LAMBERT Academic Publishing

Publication Date: 2012

Binding: Paperback

Book Condition:Good

About this title


This book offers a resolution about how to promote a cartoon brand by new design idea and digital graphics technique. The underlying research bases on the chinese cartoon market. It shows the problems that chinese cartoon encounters currently。 Meanwhile, the book introduces the technique I used in detail when I design the Kethelavia cartoon project. It includes Logo design, UI design,toy design, motion graphics design, interactive website design and Action Script3 coding, etc.

About the Author:

Wenzheng(Calvin) Cui is a decorative artist and visual designer. He got the BA degree at Luxun Academy of Fine Arts in China and the MFA degree at Rochester Institute of Technology in the US. He acted as creative director in design companies in Beijing, and his current interests are branding cartoon design and mobile game design.

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