You Can Kill an Idea, But You Can't Kill an Opportunity (Paperback)

Henderson

ISBN 10: 111880838X / ISBN 13: 9781118808382
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Paperback. Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects,.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 264 pages. 0.802. Bookseller Inventory #

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Synopsis:

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success.

Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI.

Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.

Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.

From the Back Cover:

Opportunity Thinking unleashes big growth

Growth of every kind, for every person

We all have the potential to grow—our organizations, careers, and even the good we can create. Vision, insight and creativity are not linked to a job title. They are inherent in all of us, waiting to be tapped and brought to life for extraordinary success.

Tools for Opportunity Thinking

Opportunity Thinking empowers us to see potential in new places—across markets, technologies, business models, brands and design. Your entire organization can become Opportunity Thinkers!

Journey to bigger ideas

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Understanding opportunity inspires and generates big ideas that win.

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Bibliographic Details

Title: You Can Kill an Idea, But You Can't Kill an ...
Binding: Paperback
Book Condition: New
Edition: 1st.

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