Stock Image

Kleppner's Advertising Procedure (15th Edition)

J. Thomas Russell; Ron Lane

13 ratings by Goodreads
ISBN 10: 0130328774 / ISBN 13: 9780130328779
Published by Prentice Hall, 2002
Used Condition: Used: Good Hardcover
From Ergodebooks (RICHMOND, TX, U.S.A.)

AbeBooks Seller Since May 31, 2006

Quantity Available: 1

Buy Used
Price: US$ 7.12 Convert Currency
Shipping: US$ 4.99 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Bookseller Inventory # SONG0130328774

Ask Seller a Question

Bibliographic Details

Title: Kleppner's Advertising Procedure (15th ...

Publisher: Prentice Hall

Publication Date: 2002

Binding: Hardcover

Book Condition:Used: Good

About this title


This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, the book places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Chapter topics look at the background of today's advertising; roles of advertising; target marketing; the advertiser's marketing/advertising operation; basic media strategy; using television, radio, newspapers, and magazines; out-of-home advertising; direct-response and internet advertising; sales promotion; research in advertising; creating the copy; the total concept: words & visuals; print production; the television commercial; the radio commercial; trademarks and packaging; the complete campaign; retail advertising; international advertising; legal and other restraints on advertising; and economics and social effects of advertising. For individuals interested in the fields of advertising, communications, journalism, and marketing.

From the Publisher:

Completely revised -- this classic introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework -- showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function. Students explore not only the history, purpose, and role of advertising in our multi-faceted economy, but learn the specific techniques for planning media use, following the creative process, and planning campaigns.

"About this title" may belong to another edition of this title.

Store Description

Welcome to Our AbeBooks Store for books. I've been selling books for long and have achieved more than 99% positive feedback on eBay and I always strive to achieve best customer satisfaction and have always described book accurately. I got lot of Out of Print and Rare books in my store and still adding lot of books. I will ship book within 24 hours of confirmed payment

Visit Seller's Storefront

Terms of Sale:

100 % Customer Satisfaction is our Goal. Please contact me if you are not
satisfied with your order in any manner. I always list book by ISBN # only and
buyer is assured of correct edition, correct author and correct format of book.
will do my best to address your concerns including 100% refund of your money.

Name of your business and form of legal entity: Ami Ventures Inc.S-Corp. USA
your business address: 25547 Canyon Crossing Dr. Richmond TX 77406 USA
email address and phone or fax number: ...

More Information
Shipping Terms:

Orders usually ship within 1 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express