LETTER DESIGN IN THE GRAPHIC ARTS.

Leach, Mortimer.

Published by Reinhold Pub. Co.:, 1960
Used / Hard Cover / Quantity Available: 0
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192 pages, illustrated in black and white. "Here is a reference book so complete that is should be considered "must" reading by everyone concerned with letter forms, whether art director, letterer, designer, typographer, teacher of student. Mortimer Leach is one of the country's finest lettering specialists." FINE HARDCOVER, FINE- DUST JACKET. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory #

Bibliographic Details

Title: LETTER DESIGN IN THE GRAPHIC ARTS.
Publisher: Reinhold Pub. Co.:
Publication Date: 1960
Binding: Hard Cover
Book Condition: Fine

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Leach, Mortimer
Published by ReInk Books (2017)
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Book Description ReInk Books, 2017. Softcover. Book Condition: NEW. Reprinted from edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this reprint is from very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. This paperback book is SEWN, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of paperback binding. It can also be open wide. The pages will not fall out and will be around for a lot longer than normal paperbacks. This print on demand book is printed on high quality acid-free paper. Bookseller Inventory # 151108307

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Leach, Mortimer
Published by Echo Point Books and Media (2016)
ISBN 10: 1626546177 ISBN 13: 9781626546172
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Book Description Echo Point Books and Media, 2016. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9781626546172

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Leach, Mortimer
Published by Echo Point Books and Media (2016)
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Book Description Echo Point Books and Media, 2016. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781626546172

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Leach, Mortimer
Published by Echo Point Books & Media 5/20/2016 (2016)
ISBN 10: 1626546177 ISBN 13: 9781626546172
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Book Description Echo Point Books & Media 5/20/2016, 2016. Hardback or Cased Book. Book Condition: New. Letter Design in the Graphic Arts. Book. Bookseller Inventory # BBS-9781626546172

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Mortimer Leach
Published by Echo Point Books Media (2016)
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Book Description Echo Point Books Media, 2016. Hardback. Book Condition: New. Reprint ed.. Language: Spanish . Brand New Book ***** Print on Demand *****.This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. With large photos of actual advertisements as well as details on the fonts and lettering, this book covers: Standard letter design for advertisements Letter design for space advertisements in newspapers and magazines Lettering for outdoor displays like billboards Lettering and its applications in package design Creative and alternative approaches to hand-lettering With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media. Bookseller Inventory # APC9781626546172

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Mortimer Leach
Published by Echo Point Books Media (2016)
ISBN 10: 1626546177 ISBN 13: 9781626546172
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Book Description Echo Point Books Media, 2016. Hardback. Book Condition: New. Reprint ed.. Language: Spanish . Brand New Book ***** Print on Demand *****. This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. With large photos of actual advertisements as well as details on the fonts and lettering, this book covers: Standard letter design for advertisements Letter design for space advertisements in newspapers and magazines Lettering for outdoor displays like billboards Lettering and its applications in package design Creative and alternative approaches to hand-lettering With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media. Bookseller Inventory # APC9781626546172

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Leach, Mortimer
Published by Reinhold Publishing (1960)
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Book Description Reinhold Publishing, 1960. Hardcover. Book Condition: Fair. Former library copy with associated markings. COVER (no jacket)- tears on edges, other wear; medium stains. PAGES- tears between last page and back cover, no other tears; minor stains, clean overall; no text-markings, no notes. 190+ pgs. Book. Bookseller Inventory # 008954

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Leach, Mortimer
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Book Description Echo Point Books & Media, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781626546172_lsuk

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Leach, Mortimer
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Book Description Echo Point Books & Media. Hardcover. Book Condition: New. 1626546177 Special order direct from the distributor. Bookseller Inventory # ING9781626546172

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Leach, Mortimer
Published by Reinhold Publishing (1960)
ISBN 10: 0278922686 ISBN 13: 9780278922686
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Marbus Farm Books
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Book Description Reinhold Publishing, 1960. Hardcover. Book Condition: Very Good. Large Hardcover, no dj. Light shelfwear to covers. Small stain to rear endpapers. Contents clean and tight. 192 pages, b&w photos and illus. Bookseller Inventory # 14577

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