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Labor Pains: The Corporate Campaign Against the Healthcare Industry

Manheim, Jarol B.

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ISBN 10: 0967229405 / ISBN 13: 9780967229409
Published by Tred Avon Institute Press
Used Condition: Fine Soft cover
From Friends of the Johnson County Library (Merriam, KS, U.S.A.)

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0967229405 This copy is clean and unmarked with a tight spine and no wear. Purchase of this item will help support the programs and collections of the Johnson County (Kansas) Library. Bookseller Inventory # 306616

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Bibliographic Details

Title: Labor Pains: The Corporate Campaign Against ...

Publisher: Tred Avon Institute Press

Binding: PAPERBACK

Book Condition:Fine

About this title

Synopsis:

Labor Pains: The Corporate Campaign Against the Healthcare Industry chronicles recent attempts by organized labor to increase union membership in the rapidly growing healthcare industry. A "corporate campaign" is a sophisticated array of strategies and tactics with which economic, political and pshychological warfare is waged against companies from which unions seek concessions. The objective of corporate campaigns is tarnish the reputation of the target company and undermine key relationships with stakeholders such that management chooses to yield to labor's demands rather than risk further economic harm. Because there is a pool of $6 billion in potential union dues in the health care industry in terms of employees not currently union members, organized labor is pressuring health care employers to impose union membership on health care employees without giving those employees an opportunity to express their opinion on the question in a secret ballot election.

About the Author:

Jarol B. Manheim (Ph.D., Northwestern University, 1971) is Professor of Media and Public Affairs, and of Political Science, at The George Washington University in Washington, DC. His research on strategic political communication has been published in numerous books and articles, and forms the basis for his analysis of the corporate campaign phenomenon.

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