Leadership Communications: How Leaders Communicate and How Communicators Lead in Today's Global Enterprise (Public Relations Collection)

E. Bruce Harrison

Published by Business Expert Press, 2014
ISBN 10: 1606498088 / ISBN 13: 9781606498088
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Synopsis: : This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today‚s corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. The book will provide the reader with examples and short case studies to provide understanding of C-level communication. There are a number of books in the leadership field that deal with communication. Some estimates are of more than 1,000 books in the marketplace. The contrast between this work by Harrison and Muhlberg and those in the market is that the book deals less with theory and history of communication, and considerably more with current and future application of high-level strategic corporate communication as the role of the function has progressed significantly from that of a service provider to that of a business driver. The significance of this is to ground readers in the lessons of both past and current corporate leadership challenges, drawing on leadership history and organizational thought-leader influence (Follett, Barnard, Berne, Drucker, Burns et al), and exposing students to modern realities. Corporate governance, social-media proliferation and influence, the growing impact of globalization, stakeholder relations, information flow, the importance of protecting reputation and risk management, employee engagement, C-suite and organizational culture shifts, as well as communication skills and exemplars, are examined in a way undertaken by no other book in this category. This is a modern book on corporate communication at the executive management level‚the chief executive suite of officers‚for use in advanced college studies and professionals wanting to update their communication strategies.

About the Author: Washington, DC; Professor; Georgetown University

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Title: Leadership Communications: How Leaders ...
Publisher: Business Expert Press
Publication Date: 2014
Binding: Paperback
Book Condition: Used: Good

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Book Description Business Expert Press, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today s corporation. It demonstrates to you the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. My graduate students like this book s real-world focus on public relations as a strategic role in the C-suite. --Ron Culp, professional director, Public Relations Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise--its employees, its owners, and those whom they serve. --James S. O Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. Bookseller Inventory # AAV9781606498088

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Book Description Business Expert Press, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today s corporation. It demonstrates to you the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. My graduate students like this book s real-world focus on public relations as a strategic role in the C-suite. --Ron Culp, professional director, Public Relations Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise--its employees, its owners, and those whom they serve. --James S. O Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. Bookseller Inventory # AAV9781606498088

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