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Synopsis: Based on exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Leading by Design tells the inside story of Kamprad's humble roots and of the visionary concepts and innovative strategies that turned a small, Swedish mail-order company into a worldwide commercial giant.
When in 1943 at age seventeen Ingvar Kamprad founded IKEA, he had no way of knowing that IKEA would come to represent dedication to quality, a distinct design style, and convenience to the harried modern consumer. Today, more than 195 million people worldwide frequent his 150 stores in thirty countries, and almost 100 million catalogs are printed each year.
As the grandson of German immigrants who went to Sweden in search of a better life, Ingvar Kamprad grew up on a farm in a rural village. But he was no farmer. Early in his life, he discovered his natural affinity for business. From cigarette lighters and fish to Christmas cards and pens, young Ingvar devoted himself to importing and selling anything he thought he could make a profit on. Furniture was just one item in a long and fairly undistinguished list'until, in an effort to best his main competitor, he took a chance on an armless nursing chair he called Ruth. It quickly sold out. Adding a coffee table and then a sofa bed and then a chandelier, Kamprad was astonished by how quickly the merchandise moved.
The rest is business history. In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success. With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a car door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself.
More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great.
Review: Leading by Design is really, of course, the story of Ingvar Kamprad, the Swedish furniture retailer who turned Ikea into a company that now has 41,000 workers at 150 stores in 30 countries who annually distribute 100 million catalogs and sell $6.25 billion in goods. And what a story it is. Based on extensive conversations with the subject, 100 additional interviews, and various documents both public and private, business journalist Bertil Torekull employs an unusual mixture of blunt first-person recollections and narrative overviews delivered with literary flair to peel away the intricacies of Kamprad's life. Along the way, Torekull reveals the creative forces that propelled Kamprad's distinctive entrepreneurial drive and fashioned a successful company. "Imagine one of the coldest little countries in the world. Think of the most barren part of that country. See in front of you a godforsaken place deep in the wild spruce forests," Torekull begins. "This book is about a man who grew up in that harsh environment, which was to mark his whole life and fundamentally color the philosophy with which he built his vast empire." Delving into a fascinating career that began taking shape at the unlikely age of 5, Torekull presents this tale in a way that entertains as well as educates. --Howard Rothman
Title: Leading By Design: The Ikea Story
Publisher: U.S.A.: Collins
Publication Date: 1999
Book Condition: New
Edition: 1st Edition
Book Description Book Condition: VeryGood. Hard cover book has been read, but is in excellent condition. Pages are intact and are not marred by notes or highlighting. The spine is undamaged. Dust jacket is clean with minimal signs of wear. This is a ex library book, stickers and markings accordingly. 100% satisfaction guaranteed. Bookseller Inventory # 1ZL9FQ000HV9
Book Description HarperCollins, 2000. Hardcover. Book Condition: Used; Good. Bookseller Inventory # mon0001685289
Book Description HarperCollins, 2000. Hardcover. Book Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0002386439
Book Description Hardback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR002017963
Book Description Collins. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2760607519
Book Description Collins. Hardcover. Book Condition: As New. Excellent condition with minimal visible wear. Bookseller Inventory # G0066620384I2N00
Book Description Collins. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0066620384I4N00
Book Description Collins. Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0066620384I3N00
Book Description Book Condition: Good. Leading By Design: The Ikea Story. Bookseller Inventory # Amz4676144
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800666203813.0