Leading Marketers (Inside the Minds: Leading Marketers Series)

Brosnan, Tim, Costello, Richard, Rivers, Richard, Hayes, John, Bilney, Jody, Linton, Michael, Edwards, Karen, Glenn, T. Michael, Jones, Stephen, Aspatore Books Staff

Published by Aspatore Books, 2003
ISBN 10: 1587620537 / ISBN 13: 9781587620539
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Synopsis: Inside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level.

From the Publisher: Inside the Minds: Leading Marketers features:

Stephen Jones - The Coca-Cola Company, Chief Marketing Officer - Connecting With Consumer Needs

Richard Costello - General Electric, Manager-Corporate Marketing Communication - Providing Choice

T. Michael Glenn - FedEx, Executive Vice President, Market Development & Corporate Communications - Staying Customer-Focused

John Hayes - American Express, Executive Vice President, Advertising & Global Brand Management - How Brands And Marketing Are Evolving Together

Michael Linton - Best Buy, Senior VP - Strategic Marketing - Making Sure the Consumer Has a Seat at the Table

Jody Bilney - Verizon, Senior Vice President, Brand Management and Marketing Communications - Building a Powerful Marketing Engine

Karen Edwards - Yahoo!, Vice President, Brand Marketing - Building an Internet Mega-Brand

Richard Rivers - Unilever, Senior Vice President, Home & Personal Care Division - Marlboro Friday: Branding a Product

Tim Brosnan - Major League Baseball, Executive Vice President Business - Turning a Brand Into a National Pastime

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Title: Leading Marketers (Inside the Minds: Leading...
Publisher: Aspatore Books
Publication Date: 2003
Binding: Paperback
Book Condition: Fine

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Aspatore Books Staff; Jones, Stephen; Glenn, T. Michael; Edwards, Karen; Linton, Michael; Bilney, Jody; Hayes, John; Rivers, Richard; Costello, Richard; Brosnan, Tim
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