Leading the Narrative: The Case for Strategic Communicaton

Eder, Mari K.

Published by Naval Institute Press, 2011
ISBN 10: 1612510477 / ISBN 13: 9781612510477
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Synopsis: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

About the Author: Mari K. Eder is a communications professional with more than thirty years of communication experience in the U.S. Army.

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Title: Leading the Narrative: The Case for ...
Publisher: Naval Institute Press
Publication Date: 2011
Binding: Hardcover
Book Condition: Used: Good

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Book Description Naval Institute Press, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units. Bookseller Inventory # AAS9781612510477

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Book Description Naval Institute Press, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units. Bookseller Inventory # AAS9781612510477

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Book Description Naval Institute Press. Hardback. Book Condition: new. BRAND NEW, Leading the Narrative: The Case for Strategic Communicaton, Mari K. Eder, * A compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organisations, or military units. Bookseller Inventory # B9781612510477

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