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The Leap to Globalization : Creating New Value for Business Without Borders (Business and Management Ser.)

Korine, Harry D.; Gomez, Pierre-Yves

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ISBN 10: 0787962112 / ISBN 13: 9780787962111
Published by John Wiley & Sons, Incorporated, New York, NY, 2002
Used Condition: Fine Hardcover
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Bibliographic Details

Title: The Leap to Globalization : Creating New ...

Publisher: John Wiley & Sons, Incorporated, New York, NY

Publication Date: 2002

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: Fine

Edition: First Edition.

About this title

Synopsis:

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

From the Back Cover:

Regardless of industry or size, today more and more companies facethe globalization decision. With technological advances and marketopening proceeding apace, and with globally oriented competitorstaking aim at the last bastions of local dominance, globalizationis at the top of the executive agenda of many companies that havehistorically considered their markets local or regional. Now, evenstart-ups and high-quality specialists, as well as formerly localmonopolies like telecommunications companies and utilities,urgently need to develop a strategy for business withoutborders.

Whereas previous research concentrated on articulating what globalstrategies look like in large multinational companies with decadesof experience in operations abroad, The Leap to Globalizationfocuses on how globalizing is realized over time in companies thatstart from a narrow geographic base. Three characteristicsdifferentiate globalizing as observed in current practice fromsimple international expansion. First, globalization implies aredefinition of customer value; second, globalizing is anentrepreneurial process that transforms the company; and third,speed plays an essential role in globalization.

Drawing on four years of field research covering twenty-twocompanies from sixteen industrial sectors, the authors -- bothrenowned experts in the field of strategic management -- provide aframework for managing the globalizing process. They show howcompanies can create new value from globalization by effectivelymarketing products, services, and competences anywhere, regardlessof national borders. The analysis of both successful andunsuccessful cases reveals models of best practice in takingstrategic action, building organizational competences, and adaptingto changing risks. Concrete examples provide points of referencefor achieving speed in globalizing without compromisingsustainability.

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