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Lester Beall: Trailblazer of American Graphic Design

Remington, R. Roger

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ISBN 10: 0393730026 / ISBN 13: 9780393730029
Published by W. W. Norton & Company, 1996
New Condition: New Hardcover
From Murray Media (North Miami Beach, FL, U.S.A.)

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Bibliographic Details

Title: Lester Beall: Trailblazer of American ...

Publisher: W. W. Norton & Company

Publication Date: 1996

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design.

In full color, this book documents the work of his pioneering 44-year career-advertising, corporate-identity programs, product styling, packaging, exhibits, murals, annual reports, posters, books, and magazines for a wide range of clients, including the U.S. government, the International Paper Company, Martin Marietta Corporation, and many others.

From the Back Cover:

Lester Beall (1903-1969) was the first graphic designer to be honored by a one-man exhibition at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Arts. Deeply influenced by the European avant-garde in the 1930s, Beall synthesized its forms for the American business community and was a pioneer in the development of advertising, corporate identity design, packaging, and print media during the post-war decades. R. Roger Remington's definitive study of Lester Beall sets the designer in context and shows the range of his work. Based on the Beall archives in the Wallace Library at Rochester Institute of Technology, the book includes over 200 produced pieces and sketches, most in full color, together with portraits, drawings, paintings, and experimental photographs, many of them never previously reproduced.

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