Gently used. Expect delivery in 2-3 weeks. Bookseller Inventory #
Synopsis: When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.
About the Author: Jonathan Mahler is a contributing writer for The New York Times Magazine. His articles, essays, and reviews have also appeared in the Washington Post, the Wall Street Journal, the New Republic, and a variety of other publications. He also wrote the afterword to The National Enquirer: Thirty Years of Unforgettable Images.
Title: The Lexus Story: The Behind-The-Scenes Story...
Publication Date: 2004
Book Condition: very good
Book Description Book Condition: Good. May have some shelf-wear due to normal use. Bookseller Inventory # 0KVBKD005LIZ
Book Description Melcher Media, New York, 2994. Hard Cover. Book Condition: Fine. No Jacket. 2nd Edition. Fully illustrated. 231 pages including index. A fine copy in leatherette binding tiltled in silver with chrome Lexus logo affixed to the front cover. No dust jacket as issued. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 000713
Book Description DK Melcher Media 2004-08-19, 2004. Leather Bound. Book Condition: good. 0971793573. Bookseller Inventory # 522498
Book Description Melcher Media, 2004. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0971793573
Book Description DK, 2004. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020971793573
Book Description Book Condition: Good. The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand. Bookseller Inventory # Amz5016671
Book Description DK, 2004. Hardcover. Book Condition: Like New. Almost new condition. Bookseller Inventory # P010971793573
Book Description DK, 2004. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110971793573
Book Description DK, 2004. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB0971793573
Book Description DK, 2004. Hardcover. Book Condition: Good. Box. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0971793573