Liberalizing, Feminizing and Popularizing Health Communications in Asia

Liew Kai Khiun, Liew Kai Khiun (Editor)

Published by Ashgate, 2010
ISBN 10: 0754678393 / ISBN 13: 9780754678397
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Synopsis: Liberalizing, Feminizing and Popularizing Health Communications in Asia provides insights into the manner in which biomedical discourses are communicated and portrayed in Asia in light of the rapidly evolving socio-cultural, technological and epidemiological undercurrents. Highlighting the more pluralized and interactive dynamics in the appropriation and dissemination of medical and public health knowledge, its specific case studies challenge the notions of the one way transmission of medicine by modern Western trained doctors and public health officials to ignorant patients and masses, particularly in the non-Western world. With specific examples drawn from popular media, this volume examines the extent to which these developments have given the broader public both greater access to information and choices. Multidisciplinary in scope and truly international in focus, it relates the everyday of health communications to more macro social trends on the Asian continent and will be of interest to scholars within science and technology studies, media and cultural studies and sociology alike.

About the Author: Liew Kai Khiun is a postdoctoral researcher at the Asia Research Institute at the National University of Singapore

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Title: Liberalizing, Feminizing and Popularizing ...
Publisher: Ashgate
Publication Date: 2010
Binding: Hardcover
Book Condition: New

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