The Licensing Business Handbook, Fourth Edition

Karen Raugust

Published by EPM Communications, Inc.
ISBN 10: 1885747438 / ISBN 13: 9781885747433
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Synopsis: Whether you're just getting involved in licensing or a 20-year veteran- The Licensing Business Handbook, 4th edition, gives you all the tools you need to create and implement a successful and profitable licensing program.

Containing everything you need to know about licensing, the Handbook helps you generate new revenue streams and build new profit centers...with a minimum investment.

About the Author: Karen Raugust was the Executive Editor of The Licensing Letter, the authoritative newsletter on the licensing business published by EPM Communications, from 1990 to 1996. She has also written and edited other EPM publications, including TLL's Licensed Property Benchmarking Survey (2001), The EPM Fad Study (1998) International Licensing: A Status Report (1996, 1999, 2002) and The Market for Children's Entertainment & Media (1997) She served as a licensing consultant and was frequently quoted in the media.

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Title: The Licensing Business Handbook, Fourth ...
Publisher: EPM Communications, Inc.
Binding: Paperback
Book Condition: VERY GOOD

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