This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the worlds foremost innovation firms, frog design, inc. , A Fine Line reveals the secrets to better business through better design. Bookseller Inventory #
praise for a fine line
"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com
"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." —Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics
"Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business—and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike." —Satjiv Chahil, senior vice president, Hewlett-Packard
"A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." —Professor Dr Peter Zec, president, ICSID and founder, red dot awards
"Esslinger's work shows that taste can triumph, design and production can be soul mates, and the eye of an individual can shape a product and a company." —From the Foreword by Michael Moritz, partner, Sequoia Capital
For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future.
A Fine Line shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.
Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger's unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy.
The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow's world.
Design Strategy Examples from Frog Design, Inc.
Apple's Brand and Design DNA
Frog Design collaborated on Apple’s “Snow-White” design language in the early 1980s. We worked closely with Steve Jobs and Apple’s developers to innovate computer usability and appearance, resulting in iconic products with no historic precedent.
Disney Cruise Lines
Frog Design's retro-futuristic designs for the Disney Magic® and Disney Wonder® combine classic maritime elegance with starship swagger – and appeal to parents and children, alike.
In the 1990s, Lufthansa’s Executive Board asked Frog Design to create a new and more emotionally engaging image for the airline and its base at the Frankfurt am Main Airport. From check-in gates to plane interiors, our designs helped redefine the modern air travel experience.
Book Condition: Used
Book Description Jossey-Bass, 2009. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74570853
Book Description Jossey-Bass, 2009. Book Condition: Very Good. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP63933945
Book Description Jossey-Bass, 2009. Book Condition: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP97495438
Book Description Jossey-Bass. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2801640480
Book Description Jossey-Bass. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2827409946
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. This copy shows very minor wear. Bookseller Inventory # G0470451025I4N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Nice condition with minor indications of previous handling. Bookseller Inventory # G0470451025I4N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0470451025I4N00
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003447554
Book Description Jossey-Bass, 2009. Hardcover. Book Condition: Good. Book and Dust Jacket in Good Condition. Reasonable wear. Still very usable. Clean mark-free interior! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000435965